Privacy Policy

This Privacy Policy explains how Appify Softwares Limited (“Appify”, “we”, “us”, or “our”) collects, uses, stores, and protects personal information through the Meridian website and demo tools (collectively, the “Service”).

1. Information we collect

We collect information you provide directly, such as your name, email address, company or business name, country, estimated monthly transaction volume, and any message you include in a contact or waitlist form. We also collect technical information automatically, including your IP address, browser type, device information, and pages visited, through standard analytics and server logs.

2. How we use your information

We use the information we collect to:

• Respond to your enquiries and support requests;
• Manage the waitlist and notify you when Meridian launches;
• Improve the Service, analyse usage trends, and fix issues;
• Comply with legal obligations and protect our rights; and
• Send you product updates and marketing communications, which you can opt out of at any time.

3. Demo transactions and financial data

Demo checkout, cross-border send, and payment-request flows do not process real money. Any “payer”, “merchant”, or transaction details you enter are stored only as demonstration records and are not linked to real accounts or financial instruments. We do not collect bank credentials, card numbers, or wallet keys through the Service.

4. Legal basis for processing

We process your personal information on the basis of your consent (when you submit a form), our legitimate interest in operating and improving the Service, and compliance with applicable laws.

5. Sharing your information

We do not sell your personal information. We may share it with trusted service providers who help us operate the Service (such as hosting, analytics, and email delivery providers), and with regulated financial infrastructure partners only where necessary to provide future payment services. We may also disclose information if required by law or to protect our rights.

6. Data retention

We keep your personal information for as long as necessary to fulfil the purposes described in this Policy, or as required by law. You may request deletion of your information at any time by contacting us.

7. Your rights

Depending on your location, you may have the right to access, correct, delete, restrict, or object to the processing of your personal information, and to withdraw consent. To exercise these rights, contact us through the contact form on this site.

8. Security

We take reasonable technical and organisational measures to protect your information from unauthorised access, loss, or misuse. However, no online service is completely secure, and we cannot guarantee absolute security.

9. International transfers

Some of our service providers may process data outside your country of residence. When this happens, we ensure appropriate safeguards are in place, such as standard contractual clauses or equivalent legal mechanisms.

10. Changes to this Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised effective date. Continued use of the Service after changes means you accept the revised Policy.

11. Contact us

If you have any questions about this Privacy Policy or how we handle your data, please contact us through the contact form on this site or via appify.co.ke.